Free Download - "In For The Kill"

Sunday, March 15, 2009

Major Labels vs Youtube




Seen this on Eric Wallace Notes On Facebook....Good Read...Very Interesting

"In the United States, Warner Music Group has yanked its content, based on dissatisfaction with per-video payouts. In the United Kingdom, YouTube is proactively pulling music videos following a cantankerous negotiation process with performance rights group PRS for Music."

So Companies like Warner Music Group are not satisfied with the money they are being paid from youtube. The result? Warner decides to pull all of their artists from youtube. You can't even have any of their music in the background of your videos either. Who really loses from this situation? The answer is EVERYONE!!!

The artist loses because youtube is a very big promotional tool as the paragraph below

"Take Roadrunner Records, a metal label majority-owned by Warner Music Group. Roadrunner is home to a range of harder-edged acts, including Lamb of God, Killswitch Engage, and Mastadon. Just recently, internet entrepreneur Philip Kaplan (best known for starting f-dcompany.com) offered a comedic air-drumming video to Suffocation, whose "Infecting the Crypts" can be found on a Roadrunner release. That video was unfortunately yanked because of the broader Warner fallout, despite 3.5 million views and a nice awareness punch for the extreme metal band."

'Roadrunner director of New Media Jeremy Rosen told Digital Music News. "I spent the better part of two years carefully building the Roadrunner Records YouTube channel into one of the top ten music channels by subscribers and views on the site; one of the top channels period."'

The Fans lose because they don't have access to the videos of their favorite artists on that site and are forced to look at other site or just pass the warner artists up.

WMG loses because the number 4 ranked label is now losing promotional opportunities for their artist on a top website.

What I think they should have done is.....

Before they stripped youtube of all material, they shouldve either struck a deal with another site like vimeo or made their own media streaming on the wmg website. They would have to do some self branding in order to get it to work, but I think it could work.

If any label could pull their content it would be Universal Music Group. They have already put together their media site with video, etc..... http://www.universalmusic.com/videos

Ive noticed that the only person not affected by this WMG vs Youtube thing is Diddy because his youtube channel still is up and is doing great.

What are your opinions?


Warner Music Group < Indie Label